The more complete the picture, the better chance that you will have of attracting candidates—candidates who will not just be a great fit for your company but will also be interested in your company. This is important because your pre-employment marketing campaigns are likely to cost less than your post-employment marketing campaigns.

Caregiver Candidate Ghosting is a term used to describe the act of a caregiver not showing up for an interview. This is not only an issue for the employer, but it also leaves the potential caregiver with little information about their potential employer.